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A gridiron plan city, early morning. America, North. Wake-up alarm,
commute. People’s daily lives, the street, the gray square pattern
background of offices opening for business. Suddenly, tearing past
the crowd, a man makes off. Police. Pursuit. This man though is possibly
the most insignificant character in town: a sandwich man. That's just
it. The sign he's carrying, and that he won't let go of, makes him
precisely most remarkable.
“New”: that’s what he’s publicizing. Novelty.
Nothing less.
Undoubtedly, many things could be said about New WANTED: “ligne
claire”, minimalism, geometry, formal inventions, narrative
denied... But the truth is that this is boogie-woogie intruding into
Mondrian's art, Alfred Hitchcock imagining James Stewart running directly
into a set designed by Saul Bass.
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an extract |
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